T-Mobile Concept Realization Center
Design, Experience Strategy, Research
PROJECT DETAILS
CLIENT: T-Mobile
COMPANY PRODUCT STRATEGY AND CULTURE
Brought the company Product Strategy together into a single physical space, positively impacting company culture. This project also helped unify disparate product approaches to make more consistent across the customer lifecycle.
ABOUT THIS PROJECT
Sprint needed a physical location to facilitate cultural change in the companies approach to customer focused product strategy. The objective was to have a space that would be used to both design and showcase forward looking concepts that would serve as a guidepost for products company-wide. To be successful, the space had to be technologically advanced yet stay within the constraints of a conservative budget. The space needed to show a positive ROI. It was also imperative to position it where employees and executives would frequently be near by to drive traffic, awareness and ultimately adoption.
Experience Strategy
We walk a mile in the clients shoes, seeing your company through their eyes. We look for ways to deepen the relationship by removing barriers and finding opportunities to delight
Research
User Experience research to understand what clients/users need what they want and how you can grow this relationship
Design
Strategic conceptual and tactical interaction design.