TOPCON SYNERGY
Design, Experience Strategy, Research
PROJECT DETAILS
CLIENT: TOPCON
MAJOR PRODUCT REDESIGN
Increased client satisfaction, improved patient perception and likely Increased task efficiency and task success.
ABOUT THIS PROJECT
The existing system when analyzed was very outdated visually, had many usability issues, several of which were critical and satisfaction scores were below expectations for Doctors. The changes we made address each of these areas and we also extended it to now include the clients perception. The changes were dramatic and satisfaction scores are now exceeding expectations. No quantitative analysis was completed to test efficiency and accuracy as the client did not want to include this in the scope. However, expert opinion suggests that the new design will have considerable positive impact on each.
Experience Strategy
We walk a mile in the clients shoes, seeing your company through their eyes. We look for ways to deepen the relationship by removing barriers and finding opportunities to delight
Research
User Experience research to understand what clients/users need what they want and how you can grow this relationship
Design
Strategic conceptual and tactical interaction design.